Creating better business
Aligning business with sustainability

Developing effective strategies

Between-us believes a sustainability strategy should be an extension of a company’s business strategy, rather than a stand-alone addition. By building on existing values, goals and objectives, we ensure corporate social responsibility becomes part of everyday business.
Putting strategy to work

Implementation for value creation

Value creation only occurs when strategy is actually executed. Between-us supports organizations in implementing sustainability strategies and turning them into concrete initiatives and actions. We provide both turnkey and customized solutions as well as interim management services.
Be good and tell it!

Leading with communication

Measuring the outcome of a program or action is vital in determining how successful it is and how it can most effectively be managed. Increasing stakeholder demand for non-financial information also requires organizations to be transparent and to be pro-active in responding to questions.
Where family business, innovation, sustainability and guerrilla marketing meet

The Innovation Story of Bavaria

Mid Februari 2013, the case “Bavaria and the Swinkels Familiy: Brewing a Sticky Brand” won the prestigious 2012 EFMD Case Writing Competition in the category “Family Business”. The case was written by Benoit Leleux, professor at IMD Lausanne and Jan van der Kaaij, managing partner at Between-us and highlights the key success factors of challenger beer brand Bavaria.
A dozen of practical questions that help your company to avoid fail-factors

12 questions to roast any sustainability strategy

marshmallow.jpg Sustainability strategy is a notion easily used, but hard to capture. How to design a sustainability strategy that is part of the regular business and not an add-on? The fact that only 37 percent of CEO’s trust they have a clear business case for sustainability* triggered us to investigate which elements should a solid sustainability strategy contain.
Results of the Dow Jones Sustainability Index 2014

DJSI 2014: Who performs best on sustainability?

0.jpg September 11th was an exciting day for companies that have participated in RobecoSAM’s Dow Jones Sustainability Assessment 2014. Finally, the answer was to be given to the most pressing question: did our company maintain, improve or deteriorate its position in the most credible benchmark for the sustainable investment community?
‘Survival of the fittest’ as the single recipe for sustainable growth

DSM: Sustainability as driver for innovation

dsm-sustainability-driver-for-innovation-27114152035.png The British naturalist Charles Darwin noted in his publications that it was not the strongest of the species that survived but the fittest, i.e. those most responsive to change. We have come to notice this is not only the case in nature, but also in business. Prime example of a company able to adjust to changing circumstances while realizing growth and profitability: DSM.
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The Netherlands
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