Creating better business
Aligning business with sustainability

Developing effective strategies

Between-us believes a sustainability strategy should be an extension of a company’s business strategy, rather than a stand-alone addition. By building on existing values, goals and objectives, we ensure corporate social responsibility becomes part of everyday business.
Putting strategy to work

Implementation for value creation

Value creation only occurs when strategy is actually executed. Between-us supports organizations in implementing sustainability strategies and turning them into concrete initiatives and actions. We provide both turnkey and customized solutions as well as interim management services.
Be good and tell it!

Leading with communication

Measuring the outcome of a program or action is vital in determining how successful it is and how it can most effectively be managed. Increasing stakeholder demand for non-financial information also requires organizations to be transparent and to be pro-active in responding to questions.
Where family business, innovation, sustainability and guerrilla marketing meet

The Innovation Story of Bavaria

Mid Februari 2013, the case “Bavaria and the Swinkels Familiy: Brewing a Sticky Brand” won the prestigious 2012 EFMD Case Writing Competition in the category “Family Business”. The case was written by Benoit Leleux, professor at IMD Lausanne and Jan van der Kaaij, managing partner at Between-us and highlights the key success factors of challenger beer brand Bavaria.
A new era of flexible mobility with the BMW i brand

Sustainable innovation: Business lessons from BMW

sustainable-innovation-business-lessons-1514172953.png Think ahead is the statement claimed by BMW Group for their holistic approach of sustainable mobility. With the launch of project i, BMW addresses its business strategy from a different perspective since it defines sustainability as the next premium for products and services for individual mobility. While the world is changing faster than ever, BMW anticipates with an innovative business model for future-oriented mobility: the BMW i-brand.
'Going Dutch' new style: admirable example of sustainable innovation

Foldable containers: a revolutionary logistics innovation

holland container innovations.jpg As a spinoff from the Delft University of Technology, the company Holland Container Innovations (HCI) was a 2008 start-up to market the existing idea for a foldable container. The concept of the foldable container is easy to understand. Normally empty containers are transported over land and sea, as well stored and handled. When a container is folded its volume contains 25% of its original size and therefore the folded containers are much cheaper to reposition.
Heritage case: Tropical shrimp farming from residual energy

Happy Shrimp: Creating Shared Value avant la lettre

Night of the prawns.jpg These days, one of the most sought after concepts for aligning sustainability with daily business operations is Creating Shared Value (CSV). Michael Porter and Mark Kramer launched this concept in their much touted Harvard Business Review article Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility. An early CSV case example demonstrates how this concept can be put into practice by marrying a startup with several other stakeholders such as E.ON and the Port of Rotterdam.
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