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Strategy Development: beyond ISO 26000
Value from your strategy for sustainability and social innovation Your organization is active on sustainability, but the approach lacks cohesion. All these sustainable initiatives are difficult to communicate as a whole. You would like to change this in order to create more value. Another option is that corporate responsibility is already part of your company, and now it is time to take the next step. No matter what situation you are in: in order to take corporate responsibility to the next level, it is crucial to determine how sustainability can create value, and determine goals for the organization.
ISO 26000 and benchmarking: structure and competition
A systematic approach of CSR can be a complex affair. For organisations that are starting with the development of CSR-strategy, ISO 26000 offers a practical toolset to implement the various international standards and codes and to support the project organisation. ISO 26000 can be reinforced by emphasizing the perspective of the customer of shareholders through benchmarking. Therefore, one of the ways in which Between-us triggers change within organizations in the field of sustainability, is by making use of benchmarks. Benchmarks such as the Dow Jones Sustainability Index, Carbon Disclosure Project, and Transparency Benchmark deliver insight into the CSR-performance of your company and its competitors. This ensures the acceleration of change: benchmark results will become visible in a short period of time.
Determining strategy from materiality and market opportunities
How do you create a CSR strategy that aspires concrete goals and connects seamlessly to the company’s core values? Between-us advises organizations from a broad range of industries on the determination of strategy in the field of corporate responsibility. After all, corporate responsibility isn’t something you decide on in a heartbeat. What is important to your organization; what does the materiality matrix look like, and how does it connect to the DNA of your brand? By determining relevant issues and goals and drawing the roadmap towards these goals, sustainability becomes a long-term value creator within the company. In this process, we use tools and techniques that have proven their legitimacy.
In order to obtain concrete results, Between-us supports organizations in the implementation of strategy, and provides interim management for CSR projects. Because we believe in the power of partnering, Between-us is prepared to take part in the risk and therefore delivers guaranteed results.
Training and education
Between-us provides a number of workshops and training programs in order to enhance sustainability awareness and engagement in different layers of the organization. The CSR 2.0 workshop was developed to train middle management in effectively integrating sustainability in their part of the company.
Using Treemagotchi@Work, your organization can create internal support for sustainability in a fun and playful way. Between-us also provides in-company training programs, in partnership with educational institutions such as IMD, TiasNimbas, and Avicenna. We are pleased to elaborate on the possibilities for training and education during a personal appointment.
Interested?
If you would like to know more about strategy development on sustainability, please contact Jan van der Kaaij, managing partner, through jan@between-us.nl or call +31 76 522 28 17.
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