CSR Marketing
Successful translation from strategy to result
Your organization has secured its sustainability strategy. The execution is in progress, and results are communicated. Or maybe your company has already been active on sustainability for years, and CSR is strongly intertwined in your business. Anyhow: your organization acknowledges the benefits of CSR marketing. How do you market CSR in the most effective way, maintain authenticity, and prevent ‘greenwashing’? Between-us can build on a broad experience in this field and is able to help you with an effective approach of CSR marketing.
From gut feeling to fact: Market research and Benchmarking
Between-us is happy to help you explore market trends and best practices. With market research, you obtain further insight into the needs of your target groups. Market research is also deployed to bring stakeholder dialogues of our customers to a higher level. In this, we make use of the most recent best practices in the field of social media.
Besides market research, Between-us is an expert in sustainability benchmarking. We make use of already-existing benchmarks such as the Transparency Benchmark and Dow Jones Sustainability Index, but we also build customized comparison material. Benchmarking provides many insights into the current situation of your organization, the gaps towards the best-in-class examples and the specific industry demands.
In need of more knowledge within your organization? In-company training for marketing executives
Between-us provides executive training sessions on CSR marketing and strategy. Within a short period of time, employees gather insight into the possibilities and opportunities in the field of sustainability and CSR marketing for your organization. In the training program, themes such as sustainable product design, green guerilla marketing and distinctive power from CSR are addressed.
Guaranteed results from consultancy and interim management
Between-us advises organizations on marketing in the field of sustainability. We help you set up an effective sustainable marketing strategy, which helps the organization profile itself. What are the strengths and weaknesses of the organization? What appeals to your customers? And, what are your competitors doing?
Between-us is also available for interim project management. We are pleased to support your organization in the implementation of our advice. Because we believe in the power of partnering, Between-us is prepared to take part in the risk and therefore delivers guaranteed results. We will elaborate on the possibilities for CSR marketing during a personal appointment.
Interested?
If you would like to know more about CSR marketing, please contact Jan van der Kaaij, managing partner, through jan@between-us.nl or call +31 76 522 28 17.
